|Plumbing and heating exhibition
(PHEX) trade shows run throughout the year and are aimed at plumbers,
heating engineers, property developers and suppliers.
distributor, UK Plumbing Supplies (UKPS) recently had a very successful
exhibition in Newcastle, attracting significantly more interest than
most other stands. Richard Westwood (UKPS Managing Director) was
assisted Mr Tim Healy (international actor and local celebrity). They
identified three distinct groups of potential customers.
some visitors had never heard of multilayer pipe but were attracted by
Rifengs price, quality and ease of use. A second group knew about
multilayer pipe but were not using it because of existing high prices.
price level means that a high proportion of this group will now buy.
The final catagory was existing users of multi-layer piping, who
committed to switch to Rifeng immediately, because of superior quality
and price advantage.
|The overall impression gained from the show was
one of increasing awareness and appreciation of multilayer pipe. Rifeng
is in the best position to exploit that and signing up major
distributors and merchants is, and will continue to be, top priority
Another very successful, high exposure event for Rifeng.